About Kunal Ahuja

I'm Kunal Ahuja, born and raised in the Bay Area. I've been passionate about sports my entire life, and during high school I developed an equal passion for business and entrepreneurship.

Before sports cards, I was flipping sneakers for quick cash. Then a friend pointed me to the sports card market, and I saw something bigger. The market was growing roughly 900% in eight months, and almost nobody was treating cards as a serious asset class.

I spent months building expertise: studying pricing data, tracking player performance, understanding grading and authentication through PSA, BGS, SGC, and CGC. All of that happened before I ever launched anything publicly. That personal track record became the credibility foundation for everything that followed.

I launched Sports Card Invest in 2019 at 18 years old, while still in college. The early days were pure grind. I was posting 8 to 10 times a day across platforms, often to almost no engagement. It took roughly 500 posts before things started to click.

Within three months, over 1,300 people paid to join the membership. The program went viral among investors because the research was real and the returns spoke for themselves. Members saw strong, consistent gains following the weekly reports during the 2020 to 2021 sports card boom.

During summer breaks, I was putting in 6 to 10 hour days doing market research, content creation, order processing, and community management all at once. The work ethic never changed.

Today, Sports Card Invest is a full platform with 47K+ followers on Instagram (opens in a new tab), 1,500+ posts, and 23 in-depth card picks delivered to members every week. 90% of the analysis is exclusive to members and never hits YouTube or the free channels.

The business has scaled into a multi-tier membership (Deluxe, Platinum, Ultra High-End) plus consignment services through Fanatics Collect (opens in a new tab), a YouTube channel (opens in a new tab), a podcast on Spotify (opens in a new tab), and an audiobook on Audible (opens in a new tab).

I cover basketball, football, baseball, hockey, and soccer with weekly buy/sell picks, market trend breakdowns, rising and falling card analysis, grading guidance, and card show event calendars.

Beyond the membership, I've built a media presence reaching over 100K followers through Sports Card Invest's channels and grown a network of NBA content pages to 500K+ combined followers. I also work directly with athletes to drive sales and media attention around their cards, connecting the sports card market with a massive audience.